Julie Anglin | julieanglin@mac.com | 917-536-2286 | B.A., Columbia University; Philosophy & Art | www.thisisjpanglin.com
With 10+ years experience as a Digital First Creative Director and Designer, I've orchestrated the transformation of brands across industries, harnessing data-driven insights to craft captivating experiences. From ideation to analytics, I excel in shaping narratives and design to drive impactful results. Passionate about storytelling and innovation, I thrive in collaborative environments, driving cross-functional teams to deliver exceptional results. Let's connect to explore how we can elevate your brand to new heights.
Key Achievements:
•Spearheaded the rebranding of Solarwinds, driving a 168% increase in brand recognition and significant stock price growth.
•Led the launch of Shionogi's Osphena, resulting in a remarkable 161% increase in quarterly sales & multiple award-winning campaigns.
•Transformed FreeWave Technologies through a comprehensive rebrand, achieving 60% Q/Q revenue growth & securing 40+ major international accounts.
•Accelerated over 9 new products to profit in eRetail, DTC, and omnichannel growth across Amazon, Walmart, Instacart, and Shopify.
WORK EXPERIENCE
Freelance (Fractional) Creative Director/Design Director, Various Companies • 08/2016 - Present • Tremendous success in achieving exceptional creative impact, brand growth, and client satisfaction in longer term consultancy roles. INCLUDING:
•Creative Director, Fractal Networks | 1/24 - Present •Lead Creative Direction, design, & strategy of various B2B applications for a startup tech company
• Creative Director, Designer at Bold Strategies | 11/22 - Present •Launch D2c product to market across ecommerce channels for a shopper marketing agency. Successfully lead DtC retail ecommerce brands go to market strategies to driving conversion across channels including Amazon, ecommerce website, and social media platforms. Concept, design, execute across multiple projects and channels, lead a remote team of 4 creative reports.
• Creative Director, Designer A/L Media Strategies Concepted and executed political campaigns on digital platforms. Success of 100% win across campaigns. The ACLU Influencer Campaign “Your Voice is Your Power” ran paid digital advertisements and video ads on YouTube, Facebook, Instagram & Snapchat with over 11M impressions across YouTube, Facebook & Snapchat with completed views of 5,474,463. Managed fully remote creative team. Oversaw casting, design, editing, production.
• Creative Design Director, Designer at FreeWave Technologies Spearheaded the brand evolution and redesign of IoT tech company, creating innovative, integrated strategies to position Freewave as the industry leader in iOt industrial radio. Achieved 60% Q/Q revenue growth and secured 40+ major international accounts through a comprehensive rebrand.
• Creative Director at KikiJuju Resortwear Shaped, evolved, and executed the brand's creative vision. Launched a successful DtoC clothing fashion lifestyle label, overseeing brand vision, ideation, marketing, wholesale, merchandising, and short and long term ecommerce growth.
Nfp/National Financial Partners • Austin, Tx • 03/2018 - 05/2020
VP of Brand & Digital
•Led the development and execution of a comprehensive brand messaging strategy for a B2B insurance and financial services company, overseeing the creation of new design directions, style guides, and brand roadmaps across various channels.
•Successfully managed internal creative capabilities, orchestrating a turnaround of an underperforming team through targeted training and recruitment efforts. Expanded the team from 5 to 13 members, including content strategy, editing, development, photography, and video production.
•Implemented data-driven marketing strategies across all channels to enhance customer retention and optimize digital campaigns. Managed communications strategies for inbound and outbound initiatives, including customer acquisition and internal communications.
•Collaborated with stakeholders to initiate large-scale strategic sponsorships, such as the sponsorship of the Juncos team, Ferrari car, and Kyle Kaiser at the Indy 500 in Austin, Texas. Additionally, drove B2B brand stewardship by conducting brand audits to identify areas of improvement.
Solarwinds • 01/2014 - 08/2016
Director Of Brand & Creative
• Oversaw and evolved the brand design direction and brand voice for a tech company, executed global marketing strategies and initiatives across channels. Led strategy and creative across pillars and products, for positioning, brand engagement, awareness campaigns, product campaigns,channel, cross sell, and sales enablement.
• Managed, mentored, and grew global internal teams from 2-15, to serve as the new internal ad agency, including art, copy, front end developers, events, and video production. Managed budget for global creative internal services & outside agencies.
• Oversaw complete brand evolution for an IT company, with a new brand design direction. Developed and executed marketing campaigns for a all 30 enterprise SaaS products, ensuring a unified brand experience.
• Collaborated with key stakeholders, sales, marketing, channel teams, and subject matter experts to create and maintain cohesive campaign strategies and messaging hierarchy, to achieve 60% year over-year increase in brand recognition.
• Launched evergreen video channel with regular programming, for the Geeks, for thought leadership.
• After the rebrand of Solarwinds, brand recognition was up by 168%, & the stock price went from $32.20 to $59.98 in less than 2 years. Sales increased 186% q/q in Q2, with record new users in new & recurring revenue.
Kaplan Thaler • 02/2011 - 12/2013
Art Director/Designer
• Concepted and launched award winning omnichannel campaigns, branded and unbranded, including the groundbreaking launch of Shionogi's Osphena.
• Spearheaded omnichannel creative marketing data driven campaigns, Included social, digital, print, ooh, for accounts such as Synthroid, Zostavax, Shionogi. Execute campaigns & work on new business pitches, pitch decks, client management, presentations.
Various Ad Agencies • 04/2009 - 02/2011 Including JWT, McCann, Grey, Deutsch, DDB
Freelance Art Director/Designer
• Freelance Digital Art/Creative Director for various ad agencies, to concept and execute 360 creative multichannel campaigns, activations, new business pitching, digital, print, TV, DM, OOH, social, for Microsoft, General Mills, Similac, Enfamil, Citi, Best Buy, CIBA Air Optics, Dannon, W Hotels, NY Lottery
• Oversaw development of multi-channel advertising campaigns, ensuring consistency in messaging and creative execution, and driving the achievement of key performance indicators (KPIs), such as increased click-through rates, conversion rates, and brand visibility.
• Microsoft: International ANDY Awards (Silver) for Animation, Microsoft•Microsoft: International ANDY Awards (Silver) for Communication Products & Services, Microsoft.
EDUCATION
B.A. in Philosophy, Art, Columbia University • New York, NY
Some, but not all Awards
MARCOM AWARDS, NFP
4 Gold Awards, 1 Platinum in Digital Media Category
2 Platinum Awards in Strategic Communication category
2 Platinum Awards, Video Category
2 Gold Awards, 1 Platinum Award, Print Media Category
VIDYARD SUMMIT, SOLARWINDS
Best online video presence in BtoB brand category
EFFIE AWARDS, OSPHENA
Gold, Best Print Campaign - Best in Show
Gold, Best Print Campaign - Women’s Care
Gold, Best Website - Women’s Care
Bronze, New Drug Launch Category
Bronze, CRM Program
ANDY AWARDS, MICROSOFT
Silver, Communication Products & Services; Silver, Animation
Tools
ChatGPT, Midjourney, Scribble Doodle, Dall-E, Figma, Google Ads, Performance Max, Meta Ads, TikTok Ads, YouTube, Email, CRO, Adobe XD, Sketch, Figma, Photoshop, Illustrator, Indesign, Asana, SEO, SEM, PageFly, Shopify, Google G Suite, Powerpoint, Acrobat, Slack, Invision, Monday, Semrush, Later, Google Analytics, Canva, Sprout Social, Hootsuite, HTML, CSS, Javascript, PowerPoint, Trello, Monday, DNN, Hubspot, Skype, Pardot, Salesforce, CRM, Wordpress, Dreamweaver, After Effects, Meta Ads, Premiere. Instagram, Facebook, TikTok, Google Ad Words
Skills
Leadership. Storytelling, Collaboration, Creative Ideation, Design Direction, Art Direction, UX, Wireframes, Design, Copywriting, Brand Voice, Value Props, E-Commerce, Omni channel Campaigns, Brainstorming, Iconography, Typography, Infographics, SB7 Framework, Empathy Mapping, User Journey, Competitive Analysis, Positioning Strategy, Social, Segmentation, Project Management, KPI mapping, Analytics, Measuring & Reporting, Funnel Campaign Management, International Campaigns, Lean UX, Discovery, UI, SEO, SEM, Photography, Video, Social Media Management, Customer Acquisition/Retention, Keyword Research, Influencer Research, Motion Design, Data Visualization, Scriptwriting, BtoB, BtoC, BtoBtoC, DtoC