As VP of Brand & Digital at NFP, Julie Anglin orchestrated a transformative brand evolution for an insurance and wealth management company, overseeing the launch of redesigned websites and digital properties across multiple channels. This initiative included the establishment of an internal ad agency, managing all creative output, and implementing a customer-centric user experience, culminating in a new brand direction, "Be Well Covered," and high-profile sponsorships such as the Juncos team Ferrari car and Kyle Kaiser.